Seminar Objective:
The objective of the seminar is to familiarize participants with the methodology and the tools required for the preparation and management of the implementation of an effective Marketing Plan.
Methodology
Presentation of successful marketing plans, navigation through selected software applications for the implementation of a marketing plan, theoretical and practical case analysis.
Who should attend:
Marketing Directors and Executives, Sales Executives, Sales Representatives and Product and Service Promotion Managers.
Seminar Content:
- What exactly an effective Marketing Plan should include.
- What information is needed, from which sources it will be obtained and which tools will be used for the collection and processing of this information.
- Which specific processes and tools will be used to define the Target Group.
- How to develop a strategy for products, pricing policy, place (distribution channel and approach to the customer) using the new Strategy Map – Balanced Scorecard tools.
- Which actions should be designed for the implementation of the Marketing Plan.
- How to measure the effectiveness of the Marketing Plan.
- The methodology for supporting management in the effective implementation of the Marketing Plan.