Seminar Objective:
The objective of the seminar is to provide participants with a methodology for the professional approach to trade shows, in order to maximize the results of participation.
Methodology
Examples will be used during the seminar, different trade shows and exhibition booths will be presented, standard templates will be provided for budgets, transport organization and contact collection, and finally role playing will take place for welcoming visitors and handling objections.
Who should attend:
Business owners, commercial executives, marketing and sales executives, as well as anyone who wishes to expand their knowledge and skills in such a key area for the promotion of companies.
Seminar Content:
- What does a trade show offer?
- Why should someone participate?
- How to choose the right trade show and exhibition booth?
- What will it cost?
- Preparation phase
- Operation phase
- Results phase
- Glossary