Seminar Objective:
The objective of the seminar is to understand the export process (Marketing research in foreign markets and an Export Marketing Plan).
Methodology
During the seminar, standard templates will be provided for budgeting, export organization, contact collection and, finally, a standard Marketing planning template.
Who should attend:
Business executives who are interested in obtaining a concise overview of the basic concepts, principles and procedures applied in International Sales – Exports.
Seminar Content:
- Introduction to the Export Process
- Basic Economic Concepts (Comparative Advantage, Balance of Payments, Exchange Rate System)
- Basic Commercial Concepts (Exports and International Marketing, Domestic and International Marketing, Strategic and Tactical Marketing)
- What Problems Does an Export Company Face and How Do We Minimize Them (External Problems, Internal Problems, Operational Problems, Information Problems)
- Strategic and Tactical Issues That Should Be Understood Before the Company Decides Whether or Not to Become Involved in International Marketing (Which Countries We Will Expand Into, Degree and Extent of Involvement, How Market Entry Will Take Place, Marketing Program, Organizational Structure)
- Marketing Research in Foreign Markets
- What Information Is Needed to Export to Foreign Countries?
- Export Marketing Plan
- How We Set Objectives / How We Define the Strategy