Seminar Objective:
The objective of the seminar is to familiarize participants with the new digital world and the ways of communication.
Methodology
The seminar is workshop-based and aims to develop personal skills and answer the following questions:
- Why should we be online?
- Where should we have a presence?
- What kind of tools do we need for an effective presence on the Internet?
Who should attend:
Executives and experienced employees of Finance Departments, as well as those who are involved in the subject either operationally or in a supervisory capacity and have relevant experience.
Seminar Content:
- Trends & changes in consumer behavior
- Digital presence of companies
- Google AdWords
- Website DOs and DON’Ts
- Social Media – Facebook, Instagram, LinkedIn
- E-commerce
- Digital Skills