Seminar Objective:

The objective of the seminar is to familiarize participants with sales techniques and modern sales development methods during periods of economic crisis. This seminar program emphasizes problem solving and specific techniques and behaviors through which the salesperson can manage the sales process more effectively.

Methodology

The seminar is workshop-based and aims at developing personal skills.

Who should attend:

This seminar is addressed to new sales and marketing executives, as well as to those who are already working in the sales sector through practical experience and would like to gain an in-depth understanding of this unique business function.

Seminar Content:

  • The Role of Sales
  • Global Economic Crisis
  • The Present and Future of the Greek Economy
  • The Sales Process
  • Types of Sales
  • Setting Sales Objectives
  • Persuasive Selling Process
  • Modern Forms of Sales
  • Sales Consultant Skills in Identifying Needs, Solving Problems and Presenting Solutions
  • Building Long-Term Relationships with Customers That Lead to Repeat Sales and Referrals to Other Buyers
  • Customer Purchasing Needs and Expectations
  • Handling Customer Objections
  • Flexibility Skills in the Application of Sales