Seminar Objective:
The objective of this seminar is to analyze market research as a tool for understanding customer needs and the market in general.
Methodology
Theoretical and practical training in the design and implementation of research and needs analysis.
Who should attend:
Executives of Marketing departments (marketing directors, marketing managers, product managers, etc.), or other company departments that are required to conduct and use market research.
Seminar Content:
- The role of market research
- Types of market research
- Stages of conducting market research
- Identification of the research problem/opportunity
- Design of the market research
- Selection of the market research method
- Data collection
- Data analysis
- Writing and presentation of data
- Follow-up